Digital Shift Blog
Digital technology, social media, the ever increasing demands of customers,… The role of the marketer is not an easy one. It is no longer about getting the right offer at the right time to the right customer, but now about providing this customer a flawless and impeccable experience at any given time.
The Ghent biotech company Ablynx is facing new challenges: the company is ready to launch its first medical treatment based on nanobody technology in 2018. As part of this launch, a sales organization was created and a CRM system was implemented thanks to TheValueChain.
Digitization and disruptive business models that are emerging today are not the only challenges for companies. They also need to consider the hyperconscious customer: a client who is more and more demanding and who shares a lot more about his experience.
Digital tools will strongly change the role of HR departments and HR managers. “Digital apps are allowing employees to learn and improve their knowledge and also helping them to steer the business and politics of their company” explain Bark Jonkers and Frederik Somers.
Learn how Flexso helped Bekaert’s HR department to add value to the company growth thanks to their transition to a cloud platform and the digitization of their HR applications. More cases to discover at the SAP Forum, September 6.
The digital transformation companies are facing today is not only driven by technology. Human capital remains a key success factor for companies to thrive. But how do you get the best out of your “digitally empowered workers”?
The value of companies grows through the digitalisation of networks. Huge marketplaces appeared and became a challenge for the traditional buying and selling processes. Concur is one of those digital platforms made for business trips.
Coping with digitization and making the right choices, taking advantage of new opportunities, looking for new business models… There are many pitfalls in the digital transformation our economy is facing. But there are also positive aspects: never has it been so easy to find partners, suppliers or clients thanks to digital business networks.