Digital Shift Blog

The entire company contributing to the customer experience, that is the challenge

Digital technology, social media, the ever increasing demands of customers,… The role of the marketer is not an easy one. It is no longer about getting the right offer at the right time to the right customer, but now about providing this customer a flawless and impeccable experience at any given time.

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Digitalisation: the strength of the network

Coping with digitization and making the right choices, taking advantage of new opportunities, looking for new business models… There are many pitfalls in the digital transformation our economy is facing. But there are also positive aspects: never has it been so easy to find partners, suppliers or clients thanks to digital business networks.

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